Client

MOHM

Project

Product Development and Brand Launch

Year

Role ↴

2018

Co–Founder
Creative Director & Designer

What I did

Product Concept and Design
Brand Identity
Brand System Design
Art Direction
Brand Collateral
Packaging
Exhibition Design
Textile Design
Digital Design–Social Media &
E-commerce Design

Objective

Korean Traditional Crafts.
Recontextualized.

The project originated during a sabbatical as a personal endeavor to pay homage to traditional Korean craft. The execution involved reimagining the design of these traditional crafts, encompassing brand concept, product designs, brand expressions, packaging, e-commerce, and exhibition space designs.

Mohm has been recognized by South Korea’s Ministry of Culture and featured in prominent exhibitions in Seoul, Tokyo, and Milan Design Week.